Automotive Film Market Size- Growth Drivers, Opportunities and Forecast Analysis to 2023
Market
Synopsis
Automotive Film is a thin laminate
film that can be installed to the exterior and interior parts in an automobile.
They provide variety of colors and styles along with high durability, privacy,
and protection from harmful sun rays. They are widely used in passenger as well
as commercial vehicles on account of rising awareness of fuel and energy
saving. Moreover, these films protect interior and exterior of the vehicle from
fading and degrading and prevent the glass from shattering during minor
accidents.
Some of the prominent factors that
positively influence the growth of automotive films market are low setup cost,
high durability, easy customization, and availability of color options.
Moreover, automotive films are long lasting, easy to repair, and provide safety
to the original paint. With the reasons, automotive film market is expected to
propel the growth of the market over the assessment period, 2017 to 2023.
Furthermore, increasing automotive production & sales and shifting
manufacturers focus towards energy saving and cost-effective vehicles are
predicted to fuel the growth of the market over the forecast period, 2017 to
2023. However, strong regulations regarding the color of window film in many
countries are expected to hinder market growth.
Market Segmentation
The Global Automotive Film Market is
categorized on the basis of type, application, vehicle type, and region. On the
basis of type, the market is classified into wrap films, window films, and
paint protection films. Window film can be subdivided into ceramic, hybrid,
metallized, and dyed films. Based on film types, the window film segment is
expected to be the largest segment of the automotive film market over the
assessment period. These films help in blocking the UV rays, which help in lowering
the inside temperature of the vehicle and reduce the fuel consumption.
Moreover, they improve the fuel efficiency by decreasing the load on the
engine. Additionally, they provide better safety by preventing the glass from
shattering during the accidents.
Paint protection films are predicted
to grow with a moderate CAGR on account of increasing prominence about their
unique properties. They offer exceptional resistance to stain and scratch, high
clarity, superior durability. They are widely utilized on the exterior part of
vehicle such as rocker panels, hoods, bumpers, back mirrors, trunks, roofs, and
door. Wrap films are commonly used for advertising purpose as they are
relatively cheaper than other mode of promotion. Wrap films segment is
predicted to grow with a healthy CAGR on account of increasing demand for
personalized cars along with the change in consumer lifestyle. Moreover, heavy
duty vehicles such as buses and large vans, used for campaigning and tourism
activities also use wrap films for advertisement. Based on application, the
market is segmented into exterior and interior. Based on vehicle type, the
market is segmented into passenger cars and commercial vehicles. The passenger
cars segment is estimated to witness the significant growth due to rising
population coupled with increasing demand for privacy and personalization.
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Competitive analysis
Top Players
·
Avery
Dennison Corporation
·
HEXIS
S.A.
·
3M
·
Eastman
Chemical Company
·
Arlon
Graphics LLC.
·
MATERIAL
SCIENCES CORPORATION
·
DuPont
·
Garware
Suncontrol
·
NEXFIL
·
Johnson
Window Films Inc.
·
Saint-Gobain
Performance Plastics
·
Madico
Inc.
·
Kay
Premium Marking Films LTD
Regional Analysis
North
America is estimated to be the largest automotive film specialists market
followed by Europe and Asia Pacific on account of strong existence of many big
market players. Germany is predicted to register a strong growth due to
tremendous demand of paint protection film in automobile sector. In Asia
Pacific, countries such as China, Japan, and South Korea are the fastest
growing market for automotive film and is estimated to grow with the same pace
over the assessment period. Rising living standards along with the flourishing
growth of automotive sector is predicted to contribute in the regional market
growth. In North America, U.S and Mexico are among the major contributors in
the regional market growth due to expansion of automotive sector. The Middle
Eastern and African countries such as Qatar, Saudi Arabia, and the United Arab
Emirates (UAE) are predicted to witness steady growth on account of rising
foreign investments and shifting of manufacturing base to these regions.
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